These out of this world creations are the brain child of Play doh, working alongside DDB Paris. Wanting to stay within the “DNA” of the brand, DDB worked with the product itself, using more than “948 pots for a total of 71 characters, 15 trees and exactly 25,483 blades of grass”. Woah! That’s dedication.
“‘The World of Play-Doh’ is proof that if you don’t forget how to dream like a child, beautiful things happen,” says executive creative director Alexander Kalchev. “We hope the world looks a little bit more like that in the years to come; it depends on us and what we teach our children.”}
The campaign in full is set to debut in the Fall of this year. But just the sneak peak is breathtaking. Both children and children at heart will be amazed.
Swell job DDB and Play doh!
Check out the full article here