Oscar Mayer . . . the brand of weiners that everybody [most people] reaches for on the 4th of July [everyday?]. I’m sure the song is beginning it’s playback in your head right about now, isn’t it? It’s a classic, yes, but that doesn’t mean that it’s branding can’t stand for an upgrade. This update and new look chases an entire recipe change to an entire line of products for Oscar Mayer. It’s so new, vibrant, and fresh, which is the feeling that OM is trying so hard to put out there.
Go weiners Go!