Sometimes it’s hard to remember that we don’t create UI and UX for “us”. We create for them . . . for the USER. Which is why it’s not called the “US” Experience.
- Sloth: Making it the user’s problem
- Envy: Copying the competition
- Lust: Obsessing over the visuals
- Greed: Tricking users into action
- Gluttony: Becoming a data pig
- Pride: The ‘we know best’ mentality
- Wrath: Disappointing after saleTake a look