The Seven Deadly Sins of UX Design



Sometimes it’s hard to remember that we don’t create UI and UX for “us”. We create for them . . . for the USER. Which is why it’s not called the “US” Experience.


  1. Sloth: Making it the user’s problem
  2. Envy: Copying the competition
  3. Lust: Obsessing over the visuals
  4. Greed: Tricking users into action
  5. Gluttony: Becoming a data pig
  6. Pride: The ‘we know best’ mentality
  7. Wrath: Disappointing after saleTake a look



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