The world is changing. The good, the bad, and the ugly. The design world as well as the ad world are both changing. Enter in Pokémon Go. This game is getting many people up and out and about. All in the name of Pokémon hunting and the fight for the title of true Pokémon master. But the true incredible-ness of it all, is in the evolution of brands and their need to take full advantage of this latest craze.