As a designer, coming up with a logo is difficult and different process than anything else. I mean, you can do the research, look at the competition, sketch it out. And still. . . Nothing. Sometimes you spend hours on a logo and still have no clue what you’ve just done. Did I do it right? Is that typeface working? Do I even like what I’m looking at?
Logos are really a big deal. They have to do many things all at once. They have to tell a pretty good story. They have to be clear, and the most important thing is that they have to look good.
Below, you’ll find a link to a pretty damn good list of logo tips. Logo Tips
1. Do the gut reaction test
2. Does it work?
3. Good logos make sense
4. Have courage
5. Take a step back.