FALL IS OFFICIALLY HERE!
I love fall! It gets colder (Unless youre here in California, then it gets hotter) and leaves change color. mainly means that I get to flaunt my scary obsession with boots and scarves. Not only that, but I get to drink Pumpkin Spice Lattes until it comes out of my nose in a consistent stream. Starbucks always had such interesting seasonal branding. Their illustrations are organic and they just feel so “human” and real, and I love it. As a designer, I’m inspired by it all.
I love the changes when they come each year and miss them when they go.
But Starbucks is a big enough brand that they can “change” each year without losing their underlying brand. Throughout everything, they never lose themselves. That’s impressive.